Corona Pandemic twisted the future of Fashion Industry !

KEY HIGHLIGHTS- 1. The future of Fashion business is getting digital and socially active. 2. Consumers to get more inclined towards Sustainability. 3. Make in India to become stronger than ever before. Due to the Coronavirus pandemic, fashion businesses have been badly affected not only in India but all over the world. Fashion shows are being postponed, exhibitions and pop-ups are cancelled. Fashion houses are loaded up with the stock. So many workers are left with no job. Cancellation of orders and huge monetary losses occurred due to the lockdown. After all these problems what changes to the industry we can expect? Going Digital- Online shopping has become a daily part of our lives. Getting business digital will lead to more customers. Mostly due to the lockdown situation, it is safer to order things online rather than running to your local stores. Even for the Fashion shows, it is uncertain due to travel restrictions and social distancing rules. Many associations like FDCI have planned of doing online Fashion Shows, and exhibitions. After Corona, designers see a huge shift in consumer behaviour. The consumer has become more aware and has learned the importance of resources and to use them wisely. Now they are more inclined towards Sustainability. Value for money is going to be key for the consumer. The buyer may want to purchase less but theyd want something that holds meaning and which lasts them longer. This shall increase the demand for Indian young brands and designers. The desire and the urgent need to support Make in India is stronger than ever before, also each locally made purchase would mean directly supporting regional weavers and home-grown fashion labels. For the fashion businesses to make a come-back it is very important to keep customers as their top priority, understanding their needs, choices, and taking measures in ensuring their safety, giving more importance to hygiene and packaging. Sales can be a good option in clearing up the stock. Diwali and the upcoming wedding season could be a time for the revival of business and consumer spirit. The bridal market in itself will always be there but might scale down to some extent. Luxury goods are likely to be the last to really get back into the flow of things. .

Ms. Simran Samtani

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Turnaround strategy for Interior Designers to compete in post pandemic era!

KEY HIGHLIGHTS 1. How Designers can respond post pandemic? 2. Use of sustainable and natural materials 3. Use of Ai technology The current pandemic has questioned our existing norms and conventions. It has caused us to re-evaluate our role as designers. I think there couldnt be a better time than now to make us realize the importance and necessity of Sustainable Living. So how can we, as designers, act in response to its increasing need? Multi-functional spaces and adaptive reuse of single space has apparently become a new normal. It clearly represents the cycle of sustainability recycle, reuse and reduce. And since 90% of our time is spent indoors and the buildings are responsible for 40% of our carbon emission worldwide, they can become more energy efficient by adopting smart building materials like low emissivity glass, translucent concrete, anti-bacterial fabrics & finishes among others. Opting for natural cooling & heating techniques shows a major impact on the carbon emission too. For instance, using a mix of steel and clay roof tiles reduces the heat inside a built up space, which eventually reduces the need for artificial cooling. Also lets just vow to never forget the vast benefits of incorporating solar energy and rainwater harvesting in our designs! Solar energy being inherently more sustainable than fossil fuel energy sources can be used by installing solar panels in our buildings. Fun fact: Did you know, a Harvard Business Review report suggests that working in a sustainably designed building shoots up productivity to up to 40%? Coming back to our role as designers, let us not forget the Vocal for Local mantra. Vernacular building techniques are naturally low in carbon footprint and are economically feasible. For instance, using the contextual materials like clay, terracotta & reclaimed wood for a home in Kerala is a more sustainable option and it also supports the local economy. Use of sustainable and natural materials like cork, bamboo and recycled timber should also be looked out for. Fabrics like linen and hemp are extremely durable and are produced without the use of pesticides and chemicals. Opt for Zero VOC paints which are non-toxic and do not impact the health of the users. Brands like Nerolac, Asian Paints have their own range of eco-friendly paints. Did I almost forget to mention the huge role, AI based technology can play towards sustainability? Parametric design tools which are based on mathematic algorithms, help to reduce the time and cost of the construction significantly. Environmental and structural plugins integrated with AutoCAD/Revit can help in material optimization, constraints introspection, calculating the percentage& size of openings, designing shading devices and optimizing structural components, thereby reducing the production time and project cost . Al Bahar Towers and Arab World Institute, Paris are two famous structures that used this technology. By incorporating these techniques, we can thrive towards a more sustainable environment post the pandemic. The climate crisis can no longer be dismissed. We must realize that sustainable design is not a choice anymore, its a necessity. Covid 19 is a wakeup call. Will we listen? .

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Ms. Richika Palia




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